Keywords

• Start by gathering and building up keywords that can identify with your website theme or focus.

• The best keywords are ones that have high search volume and low competition.

• Include keywords in the title and body of web content.

• Google AdWords keyword planner is an effective tool for the compilation of keyword list.

• Don’t overload your content with the keyword. It is recommended that your keyword density should be between 1-5%

• Ensure you do NOT use inappropriate keywords.

Quality Content

• From the audience/ visitors viewpoint, Content would bring them to your website; keep them on your website for long; and will always bring them back.

• From a web crawler viewpoint, Content is one of the essential factors in deciding exactly how much weight or significance ought to be given to any website page.

• Regularly refresh your website content – regularly add new and updated content.

Linking Strategy

• The objective is to get endless “significant” sites to link back to you.

• The higher up the natural pecking order a site happens to be, the more significant any link they give back to you is perceived.

• Actively search out significant sites that have comparable or related topics, items, or data.

• Encourage link backs to incorporate important and keyword rich content as opposed to just a URL address.

• The best links emanate from highly ranked sites, are set in significant page areas, and incorporate keyword rich content.

• Follow the principles set out via web indexes and registries, particularly the website admin rules distributed by Google.

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