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Modern marketing techniques have emerged as a result of digital advancement. These marketing techniques (including the customer magnet) are often adopted by businesses. The success of a particular marketing technique is dependent on 3 main factors – Message, Market and Means. There is need for these factors to work together and synergize for high impact.

The market is defined as “a group of current and potential customers who are similar in their needs and desires and are prepared to conduct an exchange with suppliers of goods and services that satisfy their needs and desires. The marketing organizations seek to divide the market into different sectors in order to better understand their target audience and make marketing more effective.  In order to increase their market share, maintain their existing customers and identify the most profitable and interested customers. Market segmentation criteria are classified into four groups (geographical segmentation, population segmentation, psychological segmentation, behavioral segmentation).

WHO IS A CUSTOMER? A customer (sometimes known as a clientbuyer, or purchaser) is the recipient of a goodserviceproduct or an idea – obtained from a sellervendor, or supplier via a financial transaction or exchange for money or some other valuable consideration.

CUSTOMER MAGNET: Customer magnet also known as magnetic marketing is a radical, dramatically different sea-change in the way new customers, clients, patients or prospects are attracted and in the way products, services, businesses and practices are advertised. It is a “change movement” that has established itself in over 136 different niches, business categories, industries and professions, but is still also a “best kept secret”―its practitioners are in a “secret society.”


Think about your value. When do you offer value? How do you communicate your value? Do you give it consistently? If you give value often, concerns about price may disappear. Customers will gravitate to you. They will become loyal.

Imagine a life where you don’t have to worry about where your next customer, client or patient is going to come from. A life where you are able to summon these ideal clients at will, while your competitors are struggling to make ends meet. Magnetic Marketing has worked for many businesses, and it’s been helping small business owners cut thefat out of their advertising. Take action now, and you could be one of those thrilled with the results.

You see, money and business worries doesn’t just affect you and your business, they also affect the quality time with your family and friends. When you’re constantly worrying about money and your business, it puts stress and strife on your family and strain on other relationships.

Customer Magnetic Marketing isn’t just about attracting customers, clients or patents—it’s about creating a better life where your business success overflows into other areas of your life. But nothing happens unless you take action.

Written by

Akorede Awonuga

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